This is a collaborative post.
There are so many social media channels out there that us bloggers have to get our heads around. It seems that just as we think we’ve cracked them, yet another comes along that we need to fixate on! This year for me was the year to focus on Instagram. I hadn’t really got to grips with how I could use it to compliment my blog and quite often days would go by when I hadn’t even posted any photos. I also had only a small amount of followers and found it to be a real slow grower.
Over the past few months my follower count has grown and I have finally hit the 1000 mark. I’ve been having a little think about what I’ve been doing differently so that I can keep getting those likes.
Knowing my audience
The majority of my audience are parents. Most are fellow bloggers and those that aren’t are friends with children. Uploading content that they will appreciate is important and I’ve noticed a couple of things that they seem to favour photo wise. First is baby spam! Yep, since having Oscar two months ago, the amount of likes on my photos have definitely increased. Everyone loves baby photos right?!
Second is food. Not dinners or fancy recipes but treat food. When I upload photos of my naughty hot chocolate and muffin, my followers love it. They connect with the photo because like me, they are probably tired and overrun and need that same kind of sugar boost. I know that photos like this cause the likes and followers to increase. It’s important to know your audience!
I have always been rubbish at hashtagging but just recently I’ve been using a few that are relative to me and I’m noticing that not only are the ones that I am remembering to hashtag getting more likes but that following me posting them, I am getting more followers. It’s all about promoting yourself and I can’t emphasise enough how important hashtags are – I am definitely trying to remember to include them!
This is probably one of the most important things to be doing. It’s easy to put up a photo and expect the likes to come along (and of course that does happen), but like all other social media, you get out of it what you put in. If someone likes or comments on one of my photos, I try to pop over to their feed and return the favour. If someone follows me, I most of the time follow them back and have a peep through their feed. We all know Instagram have changed their algorithm recently and you have to participate more than ever now. The more I interact, the more people will see me!
There are a number of groups on Facebook that allow follow threads. This is where a whole load of people pop up their links and everyone finds new people to follow. It’s always funny when you find that you aren’t following someone that you really thought you were.
This process can really help to boost your follower numbers and find other fab Instagrammers. I also find the ‘people you might like’ section helpful to find new people to follow. And obviously I always hope that they’ll follow me back!
So there we go. These are the things that I think have really been helping to boost my Instagram follower count. And now I’ve hit 1000 followers, I need to set myself my next target.